	Week 1	Week 2	Week 3	Week 4	Week 5	Week 6
Creators live	0	2	4	6	8	10
Creator videos / week	0	14	28	42	56	70
Landing pages live	1	3	5	7	8	9
New ads / week	12	12	12–20	12–20	20	20
Unique experiments	2	3	4	5	6	6

Every ad is shown in the feed with its landing page. Switch the size:

SaludSponsored · 02 · Water bottle

Always carrying a water bottle?

tastesalud.comHydration + ImmunityShop now

Lands on → /Remake of the 0:21 pain-point ad (started 27 Aug).

SaludSponsored · 03 · Creatine

Your daily creatine just got a lot easier.

tastesalud.comMuscle + StrengthShop now

Lands on → /Their launch creative; roster remakes it on camera.

SaludSponsored · 04 · Meme: Drake

Hydration, two ways.

Hydration mix that tastes like a sugar bomb

Horchata with 1g of sugar

tastesalud.comHydration + ImmunityShop now

Lands on → /Meme · Drake. Clear template rights before paid.

SaludSponsored · 06 · Churro

The wait is over.

tastesalud.comChurro · limitedShop now

Lands on → /Their Churro launch (15 Sept).

SaludSponsored · 07 · Meme: Surprised Pikachu

Every. Time.

Tía: “that’s not real horchata”
Also tía, finishing my second one:

tastesalud.comHydration + ImmunityShop now

Lands on → /Meme · Surprised Pikachu. Clear template rights before paid.

SaludSponsored · 08 · Creator

Creatine just got a Salud upgrade.

tastesalud.comMuscle + Strength bundleShop now

Lands on → /Remake of the Modern Mexican Casita partnership ad.

SaludSponsored · 09 · Focus

Bold sabor meets real focus.

Bold sabor. Real focus.350mg L-Theanine. No jitters, no crash.**These statements have not been evaluated by the FDA.

tastesalud.comEnergy + FocusShop now

Lands on → /Their own line, Piña Mango ad (25 Aug).

SaludSponsored · 10 · Meme: Starter pack

The carne asada starter pack.

The carne asada starter pack

The cooler

Paloma, 0 guilt

Jamaica for the kids

Tío on the grill

tastesalud.comBuild a bundleShop now

Lands on → /Meme · Starter pack on Salud photos.

SaludSponsored · 11 · Reviews

4.8 from 19,533.

★★★★★4.8“Way less sugar, but tastes better.” Josh

tastesalud.comShop SaludShop now

Lands on → /Site schema and verbatim quote.

SaludSponsored · 12 · Meme: Always has been

About aguas frescas.

“Wait, this horchata has 1 gram of sugar?”“Always has been.”

tastesalud.comHydration + ImmunityShop now

Lands on → /Meme · Always Has Been. Clear template rights before paid.

SaludSponsored · 13 · Beauty

Beauty routines don’t have to be complicated.

tastesalud.comSkin + BeautyShop now

Lands on → /Remake of the rddanielaa partnership ad.

SaludSponsored · 14 · Bundle

Mix lines. Save up to 30%.

30% offBuild a bundle across any lines.

tastesalud.comBuild a bundleShop now

Lands on → /pages/build-a-bundleReal standing offer. No urgency.

Disturbance	Likelihood	Impact	Owner	Gate (proposed)
Supplement claim drift	Med	High	Salud + Danilo	Sheet only; FDA disclaimer
Creatine claims	Med	High	Salud	No muscle-gain promises
Winners tire out	High	High	Danilo	Best ad CPA +20% over 7 days → rotate
Retail halo	High	Med	Salud	Walmart/Target lift tracked separately
Q4 auction costs	High	Med	Danilo	CPM +30% vs Sept → scale only winners
Creator overlap	Med	Med	Salud	One owner per creator
Cultural voice	Med	High	Salud	Latina creators lead, not costume

Line	Value	Status
First order	$29.99	One product
Gross margin	55%	ASSUMED
Refund rate	3%	ASSUMED
Subscribe reorder, 90 days	50% at $23.99	ASSUMED: 20% tier
90-day CAC ceiling	$22.60	= 29.99 × 55% × 97% + 0.5 × 23.99 × 55%

Week	New ads live	Test budget / ad (proposed)	Creators posting	Your CAC target
1	5	$500	0	Set with you, day one
2	6	$500	5	Set with you, day one
3	8	$500	10	Set with you, day one
4	8	$750	10	Set with you, day one
5	8	$750	10	Set with you, day one
6	8	$750	10	Set with you, day one

Concepts tested / month	Hit rate (assumed)	Winners / month	Spend each winner can hold (assumed)
20	5%	1	$25,000 / mo
40	5%	2	$50,000 / mo
60	5%	3	$75,000 / mo

Channel	Open when (proposed)	Why wait
TikTok organic	Day 1	The roster posts here
TikTok Shop	A roster post beats 3× median	Test after organic proof
Amazon	Out of scope	Separate team
Walmart / Target	Out of scope	Retail

Day	Keep going if (proposed)	Stop or change if
14	1+ new ad holding spend at target CAC	No new ad beats the control at equal spend
45	3+ winners; organic cost under $5 per 1,000	Over $8 per 1,000
60	Spend up 1.5× at target CAC	CAC over target for 14 days
90	90-day cohort pays back	Fold winners into paid and stop

Piece	Exists today	Missing	Forced order
Claims	Science page, disclaimers	One creator sheet	1st
Creative	~2,600 ads, launch waves	Daily raw UGC	2nd
Creators	Whitelisted partners	A daily roster	2nd
Landing pages	Collection pages	Bundle pages per line	3rd

Figure	Source	Type
~2,600 active ads	Meta Ad Library, 28 Sept 2026	Fact
$350K / $4M / $12M+ / $20M+	ShipBob case study	Reported
4.8 from 19,533	tastesalud.com schema	Fact
85M sticks sold	tastesalud.com	Brand claim
$29.99; up to 30% off bundles	tastesalud.com	Fact
Margin, refund, repeat	Danilo	Assumed
Creators, budgets, gates, ramp	Danilo	Proposed

Piece	What it is (proposed)
Roster	10 creators under 5,000 followers, at least 50% US
Output	7 short videos a week each, on a dedicated account
Platforms	TikTok and Instagram Reels
Scripts	Written by us every Monday. No two creators on the same script
Claims	One sheet, 24-hour review
Paid	Breakouts whitelisted as partnership ads
Measure	Cost per 1,000 organic views, then orders per creator link

Driver	What we do
Volume	7 a week each, so there are enough shots at a breakout
Variety	A different angle per creator per week
Speed	Drafts reviewed within 24 hours
Selection	Creators scored monthly; the weakest slot is replaced
Hooks	The stick and the pour in the first 2 seconds

#	Source	Running / views	Real hook (verbatim)	Our version
1	Pepino Limón	Since 27 Aug	“Your workout routine just got more refreshing.”	Gym bag POV
2	Uva creatine	Since 27 Aug	“Your daily creatine just got a lot easier.”	Morning routine
3	Flavor launch video	Since 27 Aug	“…the flavored options actually taste good.”	Blind taste of all four
4	Founder-style video	Since 27 Aug	“We wanted to make creatine easier…”	Creator’s own why
5	Mango hydration	Since 4 Sept	“Stay hydrated and feel unstoppable”	Checklist to camera
6	Water bottle	Since 27 Aug	“Always carrying a water bottle but still looking for…”	Relatable pain point
7	Piña Mango focus	Since 25 Aug	“Bold sabor meets real focus.”	3pm desk
8	Modern Mexican Casita	Since 11 Sept	“Creatine just got a Salud upgrade.”	Kitchen creator format
9	rddanielaa	Since 4 Sept	“Beauty routines don’t have to be complicated.”	GRWM
10	Churro	Since 15 Sept	“The wait is over…”	Unboxing the drop

Risk	How it’s handled
Ingredient claims	Only Salud’s science-page wording, with the FDA disclaimer
Creatine	No muscle or weight promises
Sugar	“1g or less”, “10 calories or less”, as printed
Comparisons	Never another brand’s numbers
Disclosure	Paid label plus #ad

Channel	Why
Existing partners	Modern Mexican Casita, rddanielaa
Verified buyers	19,533 reviews
TikTok Latina food and fitness tags	The core audience
Collabstr food and wellness	Portfolio first

Filter	Test
1 · Portfolio	Three delivered assets
2 · Conflict check	No deal with a direct competitor
3 · Claims test	One brief from the sheet
4 · Trial month	Full deliverables, real review
5 · Retainer	Winners continue; the rest are cut by name

Band (proposed)	Retainer / month	Videos / week	Who
US premium	$800–1,500	7	US on-camera anchors
US standard	$500–600	7	Steady US creators
International, on camera	$500	7	Non-US, on camera
International, faceless	$500	10	Product-only footage

Input (assumption)	Videos	Views
Median ~3,000	~300	900,000
Breakout tail at ~60,000	~20	1,200,000
2–3 hits near 500,000	2–3	1.0–1.5M
Total	~300	~3.1–3.6M → ~$2.80–3.20 per 1,000

Creator	Band	Posts	Median views	Best video	Cost / 1,000	Bonus	Status
Creator 01	US premium	7	4,200	62,000	$3.40	+$50	Keep
Creator 02	US standard	7	2,100	8,900	$6.60	$0	Watch
Creator 03	Intl on camera	7	3,800	41,000	$3.15	+$50	Keep
Creator 04	Intl faceless	10	1,600	5,200	$7.80	$0	Replace
Creator 05	US premium	6	5,900	118,000	$2.30	+$50	Keep

Period	Creators (proposed)	What happens	Creator cap
Week 1	0	Claims sheet, recruiting, account warm-ups	—
Week 2	5	First five live	$5,000 / mo rate
Week 3	10	All ten live	$10,000 / mo rate
Day 45	10	Keep, cut or scale	≤$12,500
Day 90	10	Decision gate	≤$15,000

Review: Salud vs gold

{{ r.label }}

Rebuild request

Application — Growth

Who I am

What I built

What I’d do here

Month one

1g of sugar. All the sabor.

Pick your line.

Your daily creatine just got a lot easier.

Way less sugar. Tastes better.

Horchata. Jamaica. Churro. Piña Colada.

Tear, pour, shake.

4.8 from 19,533 reviews.

Pool, kitchen, desk, gym bag.

Mix lines. Save up to 30%.

Walmart, Target and Amazon.

$0 to over $20M.

Branded ingredients, named on the label.

347.7K on Instagram.

Which Salud?

Frequently asked questions.

More creators. Same CAC.

Growth plan · ten parts

One number to protect. Seven ways it breaks. Three moves.

Only variety absorbs variety.

Seven disturbances, scored, owned, gated by a number.

The ceiling. Five lines, with the assumed ones labelled.

The test ramp. The blanks are yours to fill on day one.

Whatever your CAC is, creative volume is what moves it.

Where the next $100,000 goes.

What has to be true before a channel opens.

Payback is the real constraint, not CAC.

What this covers, and what it deliberately doesn’t.

Gates, written before spend, so stopping isn’t a negotiation.

What exists, what’s missing, and the order that’s forced.

Every number, and where it came from.

Month one is where it starts.

Ten creators. Seven videos a week each. One new script every Monday.

Contents

The whole program on one table

I have built this engine before

What the content actually looked like

What makes a creator program perform

What a roster actually ships

Videos we’d remake

The part that makes this hard, handled first

How we find and test them

Creators we’d recruit first

The model in one screen

Upside only where it earns it

Will it pay back?

We start with five, then ten

What you get every Monday